Are You Getting Your Money's Worth? The 66 Ways Smart Entrepreneurs Use Their Personal Branding Photos

Here's something that might surprise you: most business owners are sitting on
a goldmine worth of marketing opportunities and don't even know it.

I'm talking about your personal branding photos. You know, those professional images you invested
in to look polished and credible? Well, if you're only using them in a few places, you're
basically leaving money on the table.

If you haven't booked a session yet, explore our personal branding photography service to
create images that work across every channel.

Let me paint you a picture. Last year, I worked with Sarah, a business coach who'd just had her
personal branding session done. Gorgeous photos – really captured her personality and expertise.
But when I checked back with her three months later, those images were gathering digital dust on
her computer. She'd used maybe five of them across her LinkedIn and website.

Five. Out of dozens of brilliant photos that could have been working around the clock to build
her brand.

This got me thinking about all the entrepreneurs I've worked with who've made similar mistakes.
So I decided to compile every single place you can (and should) use your personal branding
photos to maximise your investment.

Ready? Here are 66 ways to put those images to work:

---

The Big Platforms (Don't Skip These!)

• LinkedIn profile picture This is your
  digital handshake. Make it count.
• LinkedIn banner Perfect for showcasing
  your personality alongside your expertise.
• Facebook business page 2.45 billion
  monthly users can't be wrong.
• Facebook profile picture Even your
  personal profile represents your brand.
• Instagram profile With 1 billion
  monthly users, this is non-negotiable.
• Instagram posts Mix and match different
  crops and angles.
• Instagram Stories 62% of people become
  more interested in brands after seeing them in Stories.
• Twitter profile picture First
  impressions matter everywhere.
• Twitter header Use this prime real
  estate wisely.
• YouTube profile Even if you're not
  posting videos yet, claim your space.

Your Website (Every Page is an Opportunity)

• Homepage hero image This is often the
  first thing people see.
• About page The most visited page after
  your homepage.
• Contact page People want to see who
  they're reaching out to.
• Services page Remind them they're
  buying from a real person.
• Pricing page A friendly face makes
  prices feel more reasonable.
• Blog author bio Build trust with every
  article.
• Testimonials page Your credibility
  alongside client praise.
• Team page Even if it's just you, show
  your professional side.

Content Marketing Gold

• Blog post headers Make every article
  more engaging.
• Email newsletter Your subscribers want
  to connect with you, not a logo.
• Email signature Every email becomes a
  branding opportunity.
• Email opt-in forms People are more
  likely to subscribe when they see a face.
• Lead magnets Whether it's an ebook or
  checklist, add your photo.
• Presentation slides Speaking gigs
  become more personal.
• Podcast graphics Even if you're a
  guest, suggest using your photo.
• Video thumbnails Stand out in crowded
  feeds.

The Print Revolution (Yes, It Still Works!)

• Business cards The ultimate networking
  tool.
• Brochures Make your services feel
  personal.
• Flyers Local marketing with a human
  touch.
• Thank you cards Leave a lasting
  impression.
• Media kits Journalists love having
  professional photos ready to use.
• Press releases More likely to get
  picked up with a professional photo.
• Magazine articles When opportunities
  arise, be ready.
• Local newspaper features Community
  connections matter.

The Fun Stuff (Because Branding Should Be Enjoyable)

• Coffee mugs Start every day with a
  confidence boost.
• Desk photo Remind yourself how
  brilliant you look.
• Bookmarks Perfect for authors and
  consultants.
• Magnets Your face on every fridge you
  touch.
• Mouse pads Subtle office
  branding.
• Calendars A year-long branding
  opportunity.

Social Media Mastery

• Facebook event covers Hosting workshops
  or webinars? Use your photo.
• Facebook ads People trust faces more
  than stock photos.
• Instagram ads Stand out in busy
  feeds.
• LinkedIn ads B2B audiences respond to
  professional photos.
• Pinterest graphics Even if you're not
  on Pinterest yet, consider it.
• Pinterest profile Another search engine
  opportunity.
• Facebook Stories More intimate than
  posts.
• LinkedIn Stories Still underused by
  most professionals.

The Technical Stuff (That Makes a Big Difference)

• Google My Business profile Local SEO
  with a personal touch.
• Etsy shop If you sell products,
  personality sells.
• Spotify playlist covers Even your
  playlists can be branded.
• Zoom backgrounds Professional calls,
  professional image.
• Email marketing templates Consistent
  branding across campaigns.
• Social media templates Create once, use
  repeatedly.

Campaign-Specific Uses

• Landing pages Higher conversion rates
  with personal photos.
• Sales pages People buy from people they
  trust.
• Webinar registration pages Build
  anticipation with your photo.
• Course sales pages Students want to see
  their instructor.
• Coaching packages Personal development
  needs a personal touch.
• Speaking bureau listings Event planners
  need to see you.

The Overlooked Opportunities

• Speaker introductions Make it easy for
  event organisers.
• Award nominations Many require
  professional photos.
• Industry directories Stand out from
  text-only listings.
• Collaboration proposals Joint ventures
  feel more personal.
• Client welcome packets Start
  relationships with a smile.
• Your phone wallpaper Why not?
  Confidence boosts work!

---

Here's the Thing About ROI

When you break it down like this, the maths becomes pretty clear. If you're only using your
personal branding photos in 5-10 places, you're getting about 15% of the potential value from
your investment.

But when you start thinking strategically about every touchpoint where your audience might
encounter you, those photos become one of the hardest-working assets in your business.

This applies whether you're updating your profiles in Bristol, building your network in Exeter, or expanding your reach across Devon.

Making It Happen (Without Overwhelming Yourself)

I know what you're thinking: "This list is massive! Where do I even start?"

Here's my recommendation: pick five new places from this list where you could use your photos
this week. Just five. Update them, then pick five more next week.

The key is consistency, not perfection. Every new place you use your professional photos is
another opportunity to build trust, recognition, and ultimately, business.

Not sure where to start? Book a session today, and we’ll help you create a library of personal
branding photos designed to support your marketing for months to come.

Quick Win Strategy

Start with the big three: LinkedIn profile, website about page, and email signature. These
alone will make a noticeable difference to how professional you appear online.

Your Photos Are Working Assets

Remember, these aren't just pretty pictures – they're business tools. Every time someone sees
your professional photo, they're forming an impression of your credibility, approachability, and
expertise.

The businesses that understand this are the ones that seem to be everywhere at once. They're not
necessarily spending more on marketing; they're just being smarter about maximising what they've
already invested in.

So, here's my challenge to you: go through this list and honestly count how many places you're
currently using your professional photos. Then pick ten more and commit to updating them this
month.

Your future self (and your bank account) will thank you for it.

---

Ready to Make Every Photo Work Harder?

Need fresh personal branding photos that work as hard as you do? Let's chat about creating images
that tell your story across all these platforms.

Personal Branding PhotographyBook Your Session

---