Are You Getting Your Money's Worth? The 66 Ways Smart Entrepreneurs Use Their Personal Branding Photos

I'm talking about your personal branding photos. You know, those professional images you invested in to look polished and credible? Well, if you're only using them in a few places, you're basically leaving money on the table.

Let me paint you a picture. Last year, I worked with Sarah, a business coach who'd just had her personal branding session done. Gorgeous photos – really captured her personality and expertise. But when I checked back with her three months later, those images were gathering digital dust on her computer. She'd used maybe five of them across her LinkedIn and website.

Five. Out of dozens of brilliant photos that could have been working around the clock to build her brand.

This got me thinking about all the entrepreneurs I've worked with who've made similar mistakes. So I decided to compile every single place you can (and should) use your personal branding photos to maximise your investment.

Ready? Here are 66 ways to put those images to work:

The Big Platforms (Don't Skip These!)

• LinkedIn profile picture This is your digital handshake. Make it count.
• LinkedIn banner Perfect for showcasing your personality alongside your expertise.
• Facebook business page 2.45 billion monthly users can't be wrong.
• Facebook profile picture Even your personal profile represents your brand.
• Instagram profile With 1 billion monthly users, this is non-negotiable.
• Instagram posts Mix and match different crops and angles.
• Instagram Stories 62% of people become more interested in brands after seeing them in Stories.
• Twitter profile picture First impressions matter everywhere.
• Twitter header Use this prime real estate wisely.
• YouTube profile Even if you're not posting videos yet, claim your space.

Your Website (Every Page is an Opportunity)

• Homepage hero image This is often the first thing people see.
• About page The most visited page after your homepage.
• Contact page People want to see who they're reaching out to.
• Services page Remind them they're buying from a real person.
• Pricing page A friendly face makes prices feel more reasonable.
• Blog author bio Build trust with every article.
• Testimonials page Your credibility alongside client praise.
• Team page Even if it's just you, show your professional side.

Content Marketing Gold

• Blog post headers Make every article more engaging.
• Email newsletter Your subscribers want to connect with you, not a logo.
• Email signature Every email becomes a branding opportunity.
• Email opt-in forms People are more likely to subscribe when they see a face.
• Lead magnets Whether it's an ebook or checklist, add your photo.
• Presentation slides Speaking gigs become more personal.
• Podcast graphics Even if you're a guest, suggest using your photo.
• Video thumbnails Stand out in crowded feeds.

The Print Revolution (Yes, It Still Works!)

• Business cards The ultimate networking tool.
• Brochures Make your services feel personal.
• Flyers Local marketing with a human touch.
• Thank you cards Leave a lasting impression.
• Media kits Journalists love having professional photos ready to use.
• Press releases More likely to get picked up with a professional photo.
• Magazine articles When opportunities arise, be ready.
• Local newspaper features Community connections matter.

The Fun Stuff (Because Branding Should Be Enjoyable)

• Coffee mugs Start every day with a confidence boost.
• Desk photo Remind yourself how brilliant you look.
• Bookmarks Perfect for authors and consultants.
• Magnets Your face on every fridge you touch.
• Mouse pads Subtle office branding.
• Calendars A year-long branding opportunity.

Social Media Mastery

• Facebook event covers Hosting workshops or webinars? Use your photo.
• Facebook ads People trust faces more than stock photos.
• Instagram ads Stand out in busy feeds.
• LinkedIn ads B2B audiences respond to professional photos.
• Pinterest graphics Even if you're not on Pinterest yet, consider it.
• Pinterest profile Another search engine opportunity.
• Facebook Stories More intimate than posts.
• LinkedIn Stories Still underused by most professionals.

The Technical Stuff (That Makes a Big Difference)

• Google My Business profile Local SEO with a personal touch.
• Etsy shop If you sell products, personality sells.
• Spotify playlist covers Even your playlists can be branded.
• Zoom backgrounds Professional calls, professional image.
• Email marketing templates Consistent branding across campaigns.
• Social media templates Create once, use repeatedly.

Campaign-Specific Uses

• Landing pages Higher conversion rates with personal photos.
• Sales pages People buy from people they trust.
• Webinar registration pages Build anticipation with your photo.
• Course sales pages Students want to see their instructor.
• Coaching packages Personal development needs a personal touch.
• Speaking bureau listings Event planners need to see you.

The Overlooked Opportunities

• Speaker introductions Make it easy for event organisers.
• Award nominations Many require professional photos.
• Industry directories Stand out from text-only listings.
• Collaboration proposals Joint ventures feel more personal.
• Client welcome packets Start relationships with a smile.
• Your phone wallpaper Why not? Confidence boosts work!

Here's the Thing About ROI

When you break it down like this, the maths becomes pretty clear. If you're only using your personal branding photos in 5-10 places, you're getting about 15% of the potential value from your investment.

But when you start thinking strategically about every touchpoint where your audience might encounter you, those photos become one of the hardest-working assets in your business.

Making It Happen (Without Overwhelming Yourself)

I know what you're thinking: "This list is massive! Where do I even start?"

Here's my recommendation: pick five new places from this list where you could use your photos this week. Just five. Update them, then pick five more next week.

The key is consistency, not perfection. Every new place you use your professional photos is another opportunity to build trust, recognition, and ultimately, business.

Your Photos Are Working Assets

Remember, these aren't just pretty pictures – they're business tools. Every time someone sees your professional photo, they're forming an impression of your credibility, approachability, and expertise.

The businesses that understand this are the ones that seem to be everywhere at once. They're not necessarily spending more on marketing; they're just being smarter about maximising what they've already invested in.

So, here's my challenge to you: go through this list and honestly count how many places you're currently using your professional photos. Then pick ten more and commit to updating them this month.

Your future self (and your bank account) will thank you for it.

Ready to Make Every Photo Work Harder?

Need fresh personal branding photos that work as hard as you do? Let's chat about creating images that tell your story across all these platforms.